1. The title sequence shows the male presenter dressed in a suit with no beard which can connote a female audience as they may find him attractive.
Also the title sequence is made from SFX which can connote theyare aiming for a younger secondary audience and it is used to make it look fresh and brand new.
2. The theme song is a jazz/pop mix which can connote an older audience but it is a very recognisable song.

3. At 0:27 it shows that there is a live studio audience and you can hear the audience clap towards the ending of the opening sequence. After the presenter is introduced through a commentator, he then gets the audience involved by telling a 'joke'. The audience are further involved when the symbol is shown they all make a noise and raise there arms this shows that the audience recognise what to do when it is shown.

4. One of the families is introduced and the is told more about the family and which charity the will donate for. they make a short video making them look the an average family reacting to the audience and showing it is a family friendly show.
5. The presenter Vernon Kay then introduces the next family by making puns and making the audience laugh. he talks with the family then showing their short video which they made.
6. The presenter tells the rules and brings the team captain to the middle ready to see who will start round 1. The questions is asked from the survey and whoever buzzes in quickest is the winner.7. The team thats wins the first questions gets the chance to earn points leader up to another convention which is the grand prize. the questions are asked and if they are correct the team get points added to the total points to see who will win.
8. this therefore makes it an elimination game as the two families compete throughout trying to win money for charity. one family makes it through to the final.
9. at 25:50 the contest gets the special answer meaning that she wins a special prise. she wins a free holiday in this episode for her and another family member.
10. The family who wins at the end the Haye family is presented with their money in which they had one for their chosen charity.



